German Italian Fashion Experience 2021
GERMAN ITALIAN FASHION EXPERIENCE 2021 is a bilateral exchange project for fashion designers from Germany and Italy focusing on sustainability and responsibility. The aim is to support visibility of the Italian fashion industry on the German market and to create first business opportunities in Germany for the participating brands from Italy. Getting to know the German fashion industry and building a new network through individual, informal B2B meetings with retail experts and buyers are at the forefront.
Ten Italian and ten German brands present their signature looks to international experts, in the course of the project. The looks from the current collections (fall/winter 2021) are staged in a virtual showroom and a high-quality fashion film contemporarily. The participating designers will also take part in digital workshops and webinars focusing on sourcing, distribution, brand building and media in Germany.
The GERMAN ITALIAN FASHION EXPERIENCE 2021 combines the support of sustainable and responsible fashion design from Germany and Italy with further coaching measures, and the development of a valuable network within the German fashion market.
The Italian Trade Agency (ITA) is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a widespread network of nearly 80 offices worldwide, ITA provides information, assistance, consulting, promotion and training to Italian SMEs.
Camera Nazionale della Moda Italiana (CNMI) is a non-profit association that, since its foundation in 1958, has been promoting the development of Italian fashion and aims to protect its image, both in Italy and abroad. With 114 associates for 230 brands, CNMI represents over 50% of the turnover of the entire fashion industry, which employs over 1,100,000 people between industry, commerce, and services in Italy.
The Fashion Council Germany represents the interests of fashion “designed in Germany”. Founded in Berlin in January 2015 on the initiative of national industry experts, the Fashion Council Germany promotes German fashion design as a cultural and economic asset and supports young designers from Germany.