German Italian Fashion Experience 2021

GERMAN ITALIAN FASHION EXPERIENCE 2021 is a bilateral exchange project for fashion designers from Germany and Italy focusing on sustainability and responsibility. The aim is to support visibility of the Italian fashion industry on the German market and to create first business opportunities in Germany for the participating brands from Italy. Getting to know the German fashion industry and building a new network through individual, informal B2B meetings with retail experts and buyers are at the forefront.

Ten Italian and ten German brands present their signature looks to international experts, in the course of the project. The looks from the current collections (fall/winter 2021) are staged in a virtual showroom and a high-quality fashion film contemporarily. The participating designers will also take part in digital workshops and webinars focusing on sourcing, distribution, brand building and media in Germany.

The GERMAN ITALIAN FASHION EXPERIENCE 2021 combines the support of sustainable and responsible fashion design from Germany and Italy with further coaching measures, and the development of a valuable network within the German fashion market.

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ITA

The Italian Trade Agency (ITA) is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. With a widespread network of nearly 80 offices worldwide, ITA provides information, assistance, consulting, promotion and training to Italian SMEs.

Using the most modern multi-channel promotion tools and partnerships with industry leaders, it acts to assert the excellence of Made in Italy in the world. The marketing brand Made in Italy has become a driving force for Italian exports and craftsmanship is the undeniable core of it which guarantees the uniqueness and premium quality of Italian products. ICE is currently planning the launch of a “nation branding” campaign globaly, intending to relaunch Italy’s image and support the Italian export sectors most affected by the crisis. 

CNMI

Camera Nazionale della Moda Italiana (CNMI) is a non-profit association that, since its foundation in 1958, has been promoting the development of Italian fashion and aims to protect its image, both in Italy and abroad. With 114 associates for 230 brands, CNMI represents over 50% of the turnover of the entire fashion industry, which employs over 1,100,000 people between industry, commerce, and services in Italy.

CNMI’s members include some of the biggest names in Italian fashion, such as Armani, Bottega Veneta, Dolce & Gabbana, Emilio Pucci, Ermenegildo Zegna, Etro, Fendi, Gucci, Max Mara, Missoni, OTB, Prada, Roberto Cavalli, Salvatore Ferragamo, Trussardi, Valentino, and Versace.

Camera Nazionale della Moda Italiana members enjoy numerous services, as well as being able to take part in all the Association’s events and activities.

CNMI’s mission is to support the entire Italian fashion industry worldwide by maintaining institutional relationships and communicating our values and activities. One of the most important of our many initiatives is organizing the Milan Fashion Weeks. Moreover, CNMI is the leader of sustainability in the industry with numerous roundtables, the publication of guidelines for the sector, the annual organization of the International Round Table of Sustainability, and the Green Carpet Fashion Awards Italy.

CNMI’s operating strategy and development are based on the following five pillars: sustainability, training, and promotion of young designers, digitization, and storytelling. 

FCG

The Fashion Council Germany represents the interests of fashion “designed in Germany”. Founded in Berlin in January 2015 on the initiative of national industry experts, the Fashion Council Germany promotes German fashion design as a cultural and economic asset and supports young designers from Germany.

In addition to the promotion of young designers, special attention is also paid to education, sustainability and fashion technology, and to the promotion of cross-disciplinary dialogue and networking. Against this background, the Council carries out essential lobbying work in politics, business and culture, strives for visibility and emphasises the global relevance of German fashion design at home and abroad.